Privacy Policy

1. Data We Collect

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

1.1 Information You Provide to Us

We collect information you provide directly to us, such as:

• Identity Data includes first name, last name, username or similar identifier, title, date of birth, and gender.
• Contact Data includes billing address, delivery address, email address, and telephone numbers.
• Financial Data includes payment card details (securely processed through our payment providers).
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
• Travel Preference Data includes your travel preferences, dietary requirements, medical conditions relevant to travel, passport information, and emergency contact details.

1.2 Information We Collect Automatically

When you visit our website, we automatically collect certain information, including:

• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data includes information about how you use our website, products, and services.

1.3 Information from Third Parties

We may receive personal data about you from various third parties such as:

• Technical Data from analytics providers such as Google, advertising networks, and search information providers.
• Contact, Financial and Transaction Data from providers of technical, payment, and delivery services.
• Identity and Contact Data from data brokers or aggregators, public databases, or social media platforms if you choose to link your account to our services.

2. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

2.1 Provision of Services

• To process and deliver your travel bookings and services
• To manage payments, fees, and charges
• To collect and recover money owed to us
• To provide personalized travel recommendations and services

2.2 Operational Communications

• To communicate with you about your bookings, including confirmations, updates, and alerts
• To respond to your inquiries, requests, and comments
• To provide customer support and manage complaints

2.3 Marketing and Promotional Communications

• To send you promotional materials about our services, offers, and news (only with your explicit consent)
• To notify you about changes to our services or terms
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

2.4 Business Improvement

• To administer and protect our business and this website
• To improve our website, products/services, marketing, and customer relationships
• To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences

2.5 Legal Compliance

• To comply with legal obligations, such as maintaining records required by law
• To protect the safety and security of our customers
• To prevent and detect fraud against you or SerenePattern

3. Your Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to:

3.1 Access Your Data

You can request a copy of the personal information we hold about you. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

3.2 Correct Your Data

You can request that we correct any incomplete or inaccurate data we hold about you, though we may need to verify the accuracy of the new data you provide to us.

3.3 Erase Your Data

You can request that we delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully, or where we are required to erase your personal data to comply with local law.

3.4 Object to Processing

You can object to processing of your personal data where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.

3.5 Restrict Processing

You can request that we suspend the processing of your personal data in certain scenarios, such as if you want us to establish the data's accuracy or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

3.6 Data Portability

You can request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format.

3.7 Withdraw Consent

You can withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

3.8 How to Exercise Your Rights

To exercise any of these rights, please contact our Data Protection Officer at [email protected]. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).

4. Cookie Policy

4.1 What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you browse websites. Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

4.2 Types of Cookies We Use

We use the following types of cookies:

• Essential Cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or use a shopping cart.
• Analytical/Performance Cookies: These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality Cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name, and remember your preferences.
• Targeting Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

4.3 Managing Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

4.4 Third-Party Cookies

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

4.5 Cookie Consent

When you first visit our website, we will ask for your consent to use cookies. You can change your cookie preferences at any time by clicking on the "Cookie Settings" option in the footer of our website.

5. Contact Information

If you have any questions about this privacy policy or our privacy practices, please contact our Data Protection Officer in the following ways:

Email: [email protected]

Postal address: 6 Adam Passage, North Sienna, HP6 5AY, United Kingdom

Telephone: +44 325 981 0457

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

6. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new privacy policy on this page and updating the "Last Updated" date at the top of this policy.

We encourage you to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.